MarketFest, Make it Festive!

NYC Pride partners with The Makers Show Holiday Market at City Point in Brooklyn, featuring Black and LGBTQIA owned businesses & NYC DJs

When you stroll into the City Point shopping center in downtown Brooklyn, the corridors are lined with vendor booths, leading to a room full of warm twinkling lights, floor to ceiling decor, lively music, and friendly business owners ready to help you find your next handmade holiday gift.


In partnership with NYC Pride MarketFest and Da Spot NYC, The Makers Show launched the inaugural Holiday Market which is curated to promote local BIPOC and LGBTQIA owned businesses. The Makers Show is a market platform that amplifies underrepresented entrepreneurs by connecting them to their local communities. Da Spot is a fashion boutique that features 25+ creative brands by people of color, also located in City Point. The DJ line up included Stass, Rimarkable, and DJ Hannah Lou.

Together, the thoughtfully curated vendors bring beautiful and creative products for holiday shoppers. From baked goods to clothing to beauty products, local vendors bring their best products and friendliest smiles as you wander through the booths. Dogs can get fitted for a cheery bandana while their humans can get fitted for handmade jewelry and accessories. For sustainable shoppers, you can find crafts made of upcycled goods and responsibly sourced gemstones. For the creative visionaries, you will find an array of artwork to choose from, including NYC MarketFest-featured business The Werkroom, which reimagines conventional animated characters at a whole new level.

Socially distanced, masked, and traffic-controlled, wandering through the booth safely brings a healthy dose of holiday cheer. After weeks of scrolling and sifting through online reviews, it feels wonderful to see products in person and start a conversation with the creators.


Supporting local BIPOC Businesses


The Makers Show at City Point is one of the few in-person Holiday Markets open this season. Its mission to amplify BIPOC and queer businesses makes it even more unique amongst other holiday festivities around the city. Shopping local and supporting Black, Indigenous, (and) People of Color (BIPOC)-owned businesses is a socially conscious way to “vote with your dollar”—putting your money where your values are, especially since BIPOC businesses have been disproportionately affected by the pandemic.


The Federal Reserve Bank of New York found that the number of active business owners across the US fell by 22 percent from February to April of 2020, the largest drop ever recorded. Looking more closely at this twenty-two percent, Black-owned businesses experienced the steepest decline at 41 percent, while Latinx business owners decreased by 32 percent, followed by Asian businesses dropping by 26 percent (New York Fed). In comparison, the number of white business owners fell by 17 percent. The differences in a business’s ability to survive the pandemic are tied to systemic issues such as Black-owned businesses being located in areas with a denser population and high Covid rates, gaps in the federal support programs such as the Payment Protection Program (PPP) for small businesses, and overall weaker positions in financial safety nets and systemic racism within banking.


In the same breath, Time Magazine explored how many BIPOC entrepreneurs pivoted to support their communities in the time of crisis. Jenny DaSilva, the founder and director of Start Small Think Big, a nonprofit in New York City focused on helping entrepreneurs from disadvantaged populations, tells Time, “About 80% of our businesses are POC, and I think the larger trend that we are seeing is that they are incorporating this [giving back] into their pivot. Their communities have been hardest hit by this, so they’re watching the fallout of this crisis happen in a way that’s more extreme than in other communities and their businesses are more affected. The stakes are so much higher both from a personal and a community standpoint,” (Time Magazine).


How to Support Local BIPOC and LGBTQIA+ Businesses This Season


The Makers Show Holiday Market is open Friday, Saturday, and Sunday, Dec. 18-20 from 11 am - 8 pm. This is the last weekend to visit and pick up some local treats, crafts, and art! Strict Covid safety precautions are in place to ensure everyone’s safe shopping experience, including temperature checks and regulated traffic flow. Although not required, you may want to reserve a 30-minute shopping window here.


The Holiday Market is located in City Point BKLYN at 445 Albee Square W., Brooklyn, NY 11201 (Dekalb/Hoyt).


Sources:

“BIPOC Entrepreneurs Have Been Hit Hard by the Pandemic—But as They Work to Save Their Businesses, They're Also Giving Back”. Time Magazine. https://time.com/5887425/entrepreneurs-of-color-coronavirus/.


“Double Jeopardy: Covid-19’s Concentrated Health and Wealth Effects in Black Communities”. The Federal Reserve Bank of New York. https://www.newyorkfed.org/medialibrary/media/smallbusiness/DoubleJeopardy_COVID19andBlackOwnedBusinesses.


“The Makers Show at City Point”, Time Out NY. https://www.timeout.com/newyork/things-to-do/the-makers-show-at-city-point.


The Makers Show. https://www.themakersshow.com/.


@themakersshow Instagram. https://www.instagram.com/themakersshow/.


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